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Pulse

Branding

A life story

Pride, celebrated by convicts of closets in their own homes. Home, a place where one feels safe and secure in their own skin. Skin, a mask worn to conceal what is unwanted by the majority. Majority, a judicial system that chains the different, the unique; a guillotine.

- Robert Andrew Hiyas -

 Pulse - a life story, is a brand that celebrated life through the condemnation of hate and bigotry. It aims to create garments that are gender non-coformists and that exudes the creative spirit of a queer eye. This collection in particular is a reflection of how there is still abhorrence for the third gender in this age. The designer, in commiseration, came up with 12-piece collection inspired by the biggest mass shooting in the history of United States in hopes to enlighten the difference between tolerance and acceptance.

Pulse - a life story, is a brand that celebrated life through the condemnation of hate and bigotry. It aims to create garments that are gender non-coformists and that exudes the creative spirit of a queer eye. This collection in particular is a reflection of how there is still abhorrence for the third gender in this age. The designer, in commiseration, came up with 12-piece collection inspired by the biggest mass shooting in the history of United States in hopes to enlighten the difference between tolerance and acceptance.

The Logo

The Logo

The symbol is derived from the visual interpretation of a pulse. It is mixed with diamonds which are considered primary elements of this collection.

The logotype uses fresh, simple, and modern typography that also looks serious as this collection is inspired from the recent shooting at Pulse Club in Orlando.

Logo Configurations

Logo Configurations

The first configuration is intended to be applied to all materials. It is the primary logo and should come in first in consideration in usage.

The second configuration should only be used at instances where the artboard of it’s going to be laid out is landscape in orientation with minimal height.

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System

System

The pulse symbol is also devised as a connecting factor in presenting the different stories of the Orlando shooting victims. The diamonds are ought to be windows of the primary element of the design.

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